Sofia Souidi, born in Kassel, is a German product and material designer. After graduating from the Royal College of Art 2017 in London, she set up her studio in Berlin. Her work focuses on sustainability and ranges from research and development to the design of contemporary material and objects. Sofia Souidi's design can be defined as clear and functional, at the same time her projects often have an individual narrative element. This allows to understand the processes behind the product. Some show traces of production like the material development Superwood. Others play with with light as indicator of time, like the Jojo lamp and Gradiant intallation. What her projects have in common is an experimental approach, a passion for materials and a curiosity about new technologies. The studio has collaborated with international companies such as Ligne Roset, the Fraunhofer Institute and Ikea. Sofia Souidi is currently working as artist in residence at the Fraunhofer Institute for Wood Research.
“Sustainable design is the sum of many decisions. Starting with the right choice of materials, through functional aspects to the design of haptic and emotional qualities of an object, which have a significant influence on how long we live with things and whether they are allowed to age with us.”