Sofia Souidi, born in Kassel, is a German-Algerian product and material designer. After graduating from the Royal College of Art in London, she set up her studio in Berlin. Her work focuses on sustainability and ranges from material development to the design of contemporary objects and spaces. Sofia Souidi's design can be defined as clear and functional, at the same time her projects often have an individual narrative element. Some show traces of production like the material development Superwood. Others play with with light as indicator of time, like the JoJo lamp and Gradient installation. What her projects have in common is an experimental approach, a passion for materials and a curiosity about new technologies. The studio has collaborated with international companies such as Fraunhofer Institute, Futurium, Ikea and Ligne Roset. Sofia Souidi is currently working as artist in residence at the Fraunhofer Institute for Wood Research.
“Sustainable design is the sum of many decisions. Starting with the right choice of materials, through functional aspects to the design of haptic and emotional qualities of an object, which have a significant influence on how long we live with things and whether they are allowed to age with us.”